Design Tokens
Brand rules.
The non-negotiables that make an Optimise Health screen feel like Optimise Health. Everything else is negotiable.
The non-negotiables
Always rendered as "OH" in white Poppins 900 followed by a cyan "!" — the cyan accent is never dropped.
Every headline is closed with a cyan "." dot. It is the single most identifying mark of the brand voice.
border-radius 999px, Poppins 700, UPPERCASE, wide tracking. Primary CTA uses the cyan fill with white text.
Use #121212 surfaces to split the page rhythm. Never place two light sections side by side without an accent band between them.
On dark sections a giant low-opacity "OH!" sits behind the content as a decorative watermark.
Team member names render in #00A3D7 — the same accent used for CTAs — to humanise the brand.
Tone
Direct, energetic, warm. Never clinical. Calls to action lean active — “Book Today”, “Book Appointment”, “Start Today”.